Marketing + Strategy / Stellar Marketing Efforts / Thought Leadership

WS+B Voices!

  • ERISA Services Group members Dave Dacey, Partner and Practice Leader, and Mike Kulick, Partner, presented to financial advisors at the “401(k) Training Camp” event sponsored by Lincoln Financial and Feldman Benefits on the topic of “Data Mining of Form 5500” on February 26. Very nice!
  • Bill Morrison, Litigation Services Partner, was quoted in the APP.com article, “Accountant: poor controls, not subterfuge in Habel case,” posted on February 27.  Bill represented James Habel in his infamous case of the school superintendent accused of inappropriate payouts. Excellent!
  • Jim Bourke, Partner and Technology Services Group Practice Leader, is a YouTube star once again, sharing his perspective on “Why Come to the NJCPA Convention.” Jim was also quoted in the March 15 article on AccountingToday.com, “Proper backups are crucial to disaster recovery.”  Way to support the profession, Jim!
  • Healthcare Services Group members Scott Mariani, Partner and co-Practice Leader, Karen Henderson, Senior Manager and Hayley Shulman, Senior, demonstrated their thought leadership during the monthly healthcare webinar, “Final IRC Section 501(r) Regulations for Tax-Exempt Hospitals” on February 19. Great team work!
  • Scott Mariani, who is currently Vice Chair of the Tax & Accounting Interest Group, Health Law Section of the of the American Bar Association, presented the same program on March 5 at the ABA’s Emerging Issues in Healthcare Conference, and again on March 11 to the New Jersey Hospital Association’s Community Benefit Constituency Group, also including a “Form 990 Schedule H Community Benefit Update.” Wow!  Great job, Scott!
  • Ray Russolillo, Partner and Wealth Management Services Team Leader, presented to the Zicklin Graduate Tax Society on March 5 with a “Hot Topics in Tax” presentation. Terrific!
  • Bill Sansone, Partner and Professional Services Team Leader, presented “Understanding Financial Statements” to a group of entrepreneurs at Columbia University on March 17. We shall call him “Professor Sansone” soon!
  • Michael Serluco, Partner and member of both the Healthcare Services and Not-for-Profit Services groups, presented a combined HC/NFP webinar on March 18, “Proposed Revisions to Financial Statements of Not-for-Profits & Tax-Exempt Hospitals.”  Kudos to Michael on having hosted the most attended webinar in the history of the HC and NFP niches… with 142 attendees!  Well done!
  • Bill Stahl, Supervisor, was interviewed yesterday by the Times of Trenton while recruiting at the Veteran’s Career Fair at Rider University. He was quoted in the NJ.com article, “Rider University career fair connects veterans with potential employers.” Way to represent our great firm!
  • Sarah Cirelli, Marketing Manager, was part of a panel discussion last night at the Turnaround Marketing Association’s program, “Best Social Media Strategies to Climb the Corporate Ladder or Launch a Startup,” held at Seton Hall’s Center for Entrepreneurial Studies. Very nice!
  • WithumSmith+Brown was among an elite group of businesses at the “Companies that Care” recognition ceremony hosted by the Commerce and Industry Association of New Jersey (CIANJ) on March 11.  Withum was honored for its outstanding work with the Embrace Kids Foundation, with New Brunswick office PIC John Mortenson as President of the Board spearheading the various fundraising and friend-raising efforts.  Noteworthy efforts include the work of Heather Campisi, Senior Marketing Coordinator, who coordinated a gala kick-off concert with Embrace Kids children and the Rutgers University “a Capella” singing group.  Kudos, WS+B!
  • Finally, I want to send a little shout out to Monika Pikul, Staff II Accountant, Karen Coviello, Senior Marketing Coordinator, and Sarah Cirelli who will be participating in the annual Covenant House Sleep Out.. outside… in the snow… in cardboard boxes.  These three superstars collectively raised over $13,000 to benefit Covenant House, a not-for-profit organization whose mission is to get homeless teenagers off the streets and back into life.  It’s not too late to support their efforts!  Here’s a link to their team page if you’d like to contribute.  Good luck, ladies!!  Great job… and stay warm!

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