The March Madness festivities tipped off last week at WithumSmith+Brown’s Morristown office. As part of the firm’s ongoing marketing initiatives, the Morristown office held their 6th Annual March Madness Event on Thursday, March 19th.
Sixty four guests were selected to attend the kick-off reception, with each assigned a school that was invited to the “Big Dance.” Prizes will be awarded to the guests whose teams reached the Elite 8. Of course, the selections were observed under the keen eye of an independent auditor from WS+B.
Each partner and manager was responsible for inviting active prospects or referral sources – which includes attorneys, bankers, contacts and clients – to cultivate and solidify new and existing relationships, all while taking in the opening round games. Over the next several months, these partners and managers will be responsible for maintaining contact with their invitees and reporting progress at our monthly partner-manager meetings. Results from this initiative will continue to be monitored.
This project receives much support from the Morristown management team, which accounts for its success. Feedback for the highly anticipated event has been overwhelmingly positive and the offices are already looking forward to the 2016 event.